Services marketing
| Titolo | Services marketing |
| Autori | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Collana | Economia e discipline aziendali |
| Editore | McGraw-Hill Education |
| Formato |
Libro: Libro in brossura |
| Lingua | inglese |
| Pagine | XXVIII-642 |
| Pubblicazione | 02/2017 |
| Numero edizione | 6 |
| ISBN | 9780071086967 |
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